CC 318 - International PR and Global Communication Management

Credits: 4
This course offers students the ability to explore PR and its applications beyond a domestic context. Focusing on strategic insights into international public relations and global communication, the course emphasizes practical skills related to global PR. Students gain expertise in global media relations, social media, branding, and crisis communication- all of which are essential to the field of PR. Topics in class range from global media management across borders, strategic branding at the international level, and crisis communication.

Liberal Arts Perspective(s):
Foundations Requirement(s):