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Dec 21, 2024
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IN 224 - Souls for Sale: The Sales Effort, from Snake Oil to Dividual SelvesCredits: 4
Advertising represents but one component of the overall “sales effort”-a diminishing one. This course challenges students’ perceptions of the sales effort and advertising itself as a cultural, economic, and material practice-as well as a social choice in “subsidizing” media, even as the advertising “subsidy” is borne by consumers of the very products advertised. Students explore its historical roots and classic debates, key moments of controversy and activism, present industry structure, emergent modes of tracking, and current policy developments.
Liberal Arts Perspective(s): Interdisciplinary
Foundations Requirement(s):
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