IN 355 - Environmental Marketing Communication: Santa Lucia Lodge

Credits: 4
Summer only

Making tourism more sustainable requires an understanding of many different areas. This course integrates perspectives from ecological economics, marketing, and conservation biology to examine the creation of a marketing campaign for a small ecotourism operation in Ecuador. Working in locations from Quito to the Galápagos, the course reviews issues related to local and regional ecology, history, economic development and property law, protecting habitat for endangered species, and tourism management. The course concludes with students creating a marketing plan for an ecotourism lodge without fundamentally altering its conservation mission.

Course Restrictions: Junior standing
Liberal Arts Perspective(s): Interdisciplinary
Note(s): Offered through the Global Pathways Program.
Foundations Requirement(s):