2024-2025 Undergraduate Catalog 
    
    Dec 02, 2024  
2024-2025 Undergraduate Catalog
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MK 220 - Understanding Consumers

Credits: 4
Examines people in the context of their role as contemporary consumers. Surveys theories of consumer decision-making and behavior and the dominant approaches used to understand consumers today. Emphasis is placed on the role and application of understanding consumers in marketing communications campaign strategy, planning, and management.

Prerequisite(s)/Corequisite(s): MK 121  
Course Restrictions: Sophomore standing
Liberal Arts Perspective(s):
Foundations Requirement(s):



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