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Nov 21, 2024
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MK 221 - Messages, Media, and ChannelsCredits: 4
Provides a comprehensive overview of modern media and how they are utilized for messaging in marketing communications. Media are treated at the channel (newspaper, radio, TV, magazine, W-O-M, www, etc.) and practice area (PR, advertising, direct marketing, and digital marketing) levels. Attention is also devoted to how the various media aggregate audiences and finance themselves, as well as recent changes in the ways they are purchased for use by marketing communicators.
Prerequisite(s)/Corequisite(s): MK 121 or MP 210
Course Restrictions: Sophomore standing
Liberal Arts Perspective(s):
Foundations Requirement(s):
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