2024-2025 Undergraduate Catalog 
    
    Oct 13, 2024  
2024-2025 Undergraduate Catalog
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MK 222 - Brands, Organizations, and Strategies

Credits: 4
Establishes the notion of the brand and brand platform as the central organizing principle of contemporary marketing communications. Examines how the brand platform operates at the corporate and product, agency and campaign, and customer journey levels. Introduces the different types and dimensions of strategies used by the various players in marketing communications to link targets, media, and messages in service to the brand.

Prerequisite(s)/Corequisite(s): MK 121  
Course Restrictions: Sophomore standing
Liberal Arts Perspective(s):
Foundations Requirement(s):



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