PB 204 - Current Issues in Publishing

Credits: 4
Introduces students to the history and foundations of publishing and the role media companies have in our global culture. Topics include the methods of evaluating, editing, producing, distributing, and promoting content; the organization and management of publishers; critical issues in publishing such as diversity, the hunt for new revenue streams, and intellectual property; and the basic skills necessary for these functions.

Liberal Arts Perspective(s):