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Dec 21, 2024
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PB 320 - Publishing Management and InnovationCredits: 4
Examines the skills needed to be a successful publishing manager in a diverse, changing industry. Covers new business models and revenue streams, strategic planning, leadership, organization, the entrepreneurial mindset, professional ethics, and more. Addresses books and magazine media in print, web, mobile, and other platforms.
Liberal Arts Perspective(s):
Foundations Requirement(s):
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