VM 370 - The Business of Media

Credits: 4
Examines the industry from national, global, creative, managerial, administrative, and financial perspectives critical to greenlighting and creating media within the industry, whether indie or studio, fiction or nonfiction. Key areas explored include understanding the industry from an international perspective, including historical, present, and future trends; the basics of business affairs, including ownership and copyright and rights agreements; understanding the business imperatives of diversity and inclusion; formulating contracts and talent and key crew agreements; learning about raising financing; examining financial streams from a global perspective, from crowdfunding to foreign presales and equity; studying varying methods of distribution; exploring audiences, marketing, publicity, and outreach; and trends in the industry.

Prerequisite(s)/Corequisite(s): VM 230, VM 241, VM 242, VM 243, VM 244, VM 250, VM 260, VM 261, or BC 210
Course Restrictions: Junior standing
Liberal Arts Perspective(s):
Foundations Requirement(s):