DD 623 - Social Media and Voice-of-Customer Analytics

Credits: 4 credits
Provides an in-depth understanding of how social media analytics and voice of the customer (VOC) analytics are used by today’s modern marketer. Students utilize a leading social media listening and analytics platform to develop a “hands-on” understanding of how social media data is captured, analyzed, and ultimately turned into actionable information. Students also learn how companies are transforming their outdated customer feedback data collection practices into enterprise-wide VOC programs that generate timely insights and help companies create better customer experiences and greater brand loyalty.