DC 609 - Cross-Platform Audience Strategy and Message Design

Credits: 4
This course explores the ever-evolving realm of digital communication, emphasizing the intersection of content development and audience engagement. Throughout the semester, students delve into the intricacies of cross-channel messaging, acquiring both the strategic acumen and tactical know-how necessary to effectively engage target audiences across diverse online platforms. Whether crafting short-form or long-form content, participants gain key insights into developing messages that resonate authentically across a range of channels-from social media to email marketing to the broader web. Through hands-on projects and collaborative exercises, students refine their leadership skills, positioning themselves as adept navigators of the dynamic digital communication landscape.