DC 610 - Digital Crisis Management

Credits: 4
This course delves into the intricate dynamics of digital communication in the context of crisis management. Students will explore how digital platforms and tools can both mitigate and exacerbate crises, significantly influencing public trust and perception of institutions and brands. The course provides a critical examination of digital strategies, ethical considerations, and the evolving role of digital media in shaping crisis narratives and responses. Emphasis is placed on developing strategic thinking and skills to effectively manage crises in a digital world, balancing technological savvy with a deep understanding of human communication behaviors.