MK 665 - Global Cultures/Applied Anthropology and Sociology

Credits: 4
Understanding markets and consumers is the essence of the marketing and communication disciplines, and much of what can be learned about human behavior is through tailored classes on the “ologies,” especially anthropology and sociology. This course focuses on the nature of human cultures, beliefs, practices, values, and ideas and how humans use culture to adapt and transform the world they live in. Addresses issues of cultural translation and cross-cultural knowledge.