2025-2026 Undergraduate Catalog 
    
    Apr 17, 2026  
2025-2026 Undergraduate Catalog
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MK 120 - Communication, Media, and Society

Credits: 4
Introduces communication theory and the fundamental relationships that exist between communication systems and society. Emphasis is placed on the social, political, and economic context in which marketing communication emerged and evolved, and the role it plays in maintaining, expanding, and articulating our way of life. Majors are required to complete this in the first year.

Liberal Arts Perspective(s):



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