|
|
|
Oct 31, 2025
|
|
MK 352 - Creative Concepts and StorytellingCredits: 4
Focuses on “the message” in marketing communications, as both the distinctive idea conveyed in a campaign and the many forms in which it is expressed. Advertising copywriting for broadcast and print is practiced, as is writing for blogs and long-form digital formats. Developing and growing stories and provoking user-generated content to engage consumers across media platforms is considered as well.
Prerequisite(s)/Corequisite(s): (MK 220 , MK 221 , MK 222 ) or MP 210 or BC 210
Liberal Arts Perspective(s):
Add to Portfolio (opens a new window)
|
|
|