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Jul 03, 2025
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MB 360 - Markets and ConsumersCredits: 4
This course will teach students to articulate their venture’s value proposition after identifying their competition and potential share in their intended market; to create customer profiles and outline the customer journey; and to identify marketing channels that align with best practices in their industry.
Prerequisite(s)/Corequisite(s): MB 260
Liberal Arts Perspective(s):
Foundations Requirement(s):
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