BC 310 - Marketing the Creative Enterprise

Credits: 4 credits

Explores the core functions of creative enterprises and the role marketing plays among them. Marketing’s 4Ps and the “marketing mix” are examined so as to understand the context in which marketing is implemented internally and externally. Emphasis is placed on understanding target audiences and channels in strategic marketing campaign messaging through lectures, case studies, and written papers.

Prerequisite(s)/Course Restrictions: BC 205, BC 210, and Junior standing.