CC 236 - Sports Public Relations

Credits: 4 credits

Provides students with a practical, strategic, and technical understanding of sports communication and the roles that publicists, agents, and sports marketers play in the industry. Discussion topics include various aspects of sports-focused public relations and mass media such as: media relations, social media, branding, media management, crisis communication, and sponsorships. Students explore the public’s relationship with athletes, teams, and sports, as well as broadcast, Internet, and print news mediums as they relate to sports communication. Students can expect to explore topics through a mix of class lectures, assigned readings, written assignments, expert speakers, role-playing exercises, and a final project. (Semester varies)