CC 318 - International PR and Global Communication Management

Credits: 4 credits

Provides students with a practical, strategic, and technical understanding of international public relations and the roles publicists play. Discussion topics include various aspects of global and international public relations including: media relations, social media, branding, media management, crisis communication, and policy. Students explore how brands navigate broadcast, internet, and print news mediums across borders. Students can expect to explore topics through a mix of class lectures, assigned readings, written assignments, expert speakers, role-playing exercises, and a final project. (Semester varies)