CC 347 - Tactical Writing for the Public Relations Professional

Credits: 4 credits

Focuses on preparation, execution, and production of written messages for public relations media. Course covers the planning, drafting, and writing of public relations materials and is based on a blend of public relations theory and strategic thinking applied to real demands and needs. Writing, editing, and critical evaluation are emphasized as tools; students learn about the use of positioning media materials, writing techniques, critical writing analysis, and the production of a media client kit. Prerequisite: CC 250. (Semester varies)