CC 362 - Guerilla PR

Credits: 4 credits

Designed to give a strong understanding of guerilla PR, the essential communication strategic method to plan and execute public relations campaigns with no or little budget. Students learn to think entrepreneurially about communication strategy and tactics, and how to map out strategies that redefine communication battlefields in ways that place competing brands on equal footing or even outflank them. Students explore the latest trends, tools, technologies, strategies, tactics, and various media types critical to implementing and managing guerilla PR campaigns. Students often discuss and analyze guerilla campaigns, especially from the perspectives of brand communication, sports communication, political communication, and global communication. (Semester varies)