EC 412 - Behavioral Economics

Credits: 4 credits

The growing field of behavioral economics examines human behavior using economics, psychology, and evolution, with increasing relevance to marketing, government policy, environmental protection, and other areas. Behavioral economics has a more realistic and nuanced view of choice than conventional “neoclassical” microeconomics and differs from the marketing view of consumer behavior. This course would be of interest to students interested in any kind of behavior change, in public health, politics, the environment, and beyond.

Prerequisite(s)/Course Restrictions: EC 203 or EC 204 and Senior standing.
Cross-Listed with: MK 669 (Graduate)