PB 380 - Magazine Publishing Overview

Credits: 4 credits

Provides an understanding of the magazine field from the perspective of writers and editors. Looks at the similarities and differences between general interest magazines and more focused magazines, and how magazines compete with each other and with other media for audiences and revenues. Topics include how magazines carve out niches, the relationship between the business and editorial departments, and the editorial operations of magazines. The course also looks at the history of the magazine industry.

Prerequisite(s)/Course Restrictions: Junior or Senior standing.