PB 621 - Fundamentals of Content Strategy

Credits: 4 credits
Content Strategy is about developing content as a business asset, using it to achieve specific business goals. This course is designed to help you plan and execute an effective content strategy to build an audience. It is conducted as a dynamic live project, where students work alone and in groups to get experience in all the facets of content strategy. Students devise a strategy, set goals, create a project plan, and conduct basic research to test their assumptions. Students create, publish, and propagate regular content to meet the needs of the audience you define. They learn how to organize and optimize content for maximum impact and how to set metrics, measure results, and iterate.