CC 621 - Online Content Development and Strategy

Credits: 4 credits
(Semester varies)

Online content development is essential for successful strategic communication. Communication professionals must be experts in designing online audience-centered messages that are heavily influenced by SEO, social media platforms, and geo targeting technologies. And most importantly, content must be ethical, approachable, and manageable for the audience. The purpose of this course is to explore the relationship between information technologies and socio-cultural and political institutions, specifically with respect to human agency. By studying three sets of institutions (knowledge and innovation, governance, and archival ethics), students critically examine the functions of emerging technologies.