CC 630 - Sports Communication

Credits: 4 credits
(Fall)

Presents an overview of the sports communication mosaic focusing on the following areaspublic relations, advertising, marketing, management, coaching, sports punditry, group and team dynamics, crisis management, media relations, sports advocacy, and celebrity and spectacle in sport, as well as sports as soft power in public diplomacy at the local, national, and global level. Complementing the readings and case studies in the aforementioned areas, the course includes guest lectures from leaders in the emerging sports communication fields, thereby providing students a first-hand understanding of the challenges faced by those participating and working in this area.