DD 600 - Digital Marketing and Campaigns

Credits: 4 credits
Equips students to engage in digital-centric thinking, planning, and implementation of a comprehensive marketing campaign. Students learn how different roles on a digital marketing team work in unison to develop online content and programs that result in exceptional user experiences. The goal of the course is to introduce digital best practices and to leverage these approaches in the development of a customer-centric digital marketing campaign that targets specific consumer segments through one or more digital interfaces.