BC 603 - Storytelling with Vision, Mission, and Value

Credits: 4
Students learn to use story to increase the impact of their communication and ability to engage, influence, persuade, and inspire others. This course explores the art and science of a compelling story and how stories convey a vision and motivate actions, create meaning and build culture, inspire buy-in, trust and belief, construct brand identity, attract investors and customers, and contribute to advancing one’s career. Through case studies and structured learning activities, students develop the capacity to communicate appropriately in varied situational and cultural contexts.