BC 607 - Failure 1, 2, 3: How to Rebuild the Idea

Credits: 4
Given that a creative enterprise may have failed, although the genesis or premise may have prevailing value, how do you rebuild it? Understanding the shifts in technology, innovation, target market demand, customer personae, buying behaviors and monetization are key underpinnings for success in creative businesses. In this course, students use innovative business design thinking methods to develop a resiliency to rise up from failure and learn how to decide if it is time to start something new? Students deploy innovative participatory design methods to do the ‘rebuild’ of a creative business.