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Jun 01, 2024
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MK 332 - Quantitative and Qualitative Research MethodsCredits: 4
Introduces the scientific method and the processes of primary quantitative and qualitative research in marketing communications. Marketing problems are identified, research objectives formulated, research design determined, questionnaires developed, sampling methods designed, data analyzed and interpreted. The various uses of research in targeting, positioning, product decision-making, messaging, and media utilization are demonstrated.
Prerequisite(s)/Corequisite(s): (MK 220 , MK 221 , MK 222 , and MT 207 ) or MP 210
Liberal Arts Perspective(s):
Foundations Requirement(s):
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