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Oct 18, 2024
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MK 355 - Sales Promotion and Events ManagementCredits: 4
Addresses the uses, value, and mechanics of special offers and non-recurring events in commercial and nonprofit marketing communication. Covers trade promotions such as price and volume discounting, feature and co-op advertising, and in-store displays as well as such consumer tactics as coupons, memberships, giveaways, and value-added offers. Also looks at trade shows and placed-based gatherings. Considers both business-to-business and business-to-consumer applications.
Prerequisite(s)/Corequisite(s): (MK 220 , MK 221 , and MK 222 ) or BC 310 .
Liberal Arts Perspective(s):
Foundations Requirement(s):
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