2024-2025 Undergraduate Catalog
Department of Marketing Communication
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View Faculty in the Department of Marketing Communication
The Department of Marketing Communication supports three majors (i.e., Marketing Communication, Business of Creative Enterprises, and Media Psychology) and three minors (i.e., Business Studies for Communication and the Arts, Entrepreneurial Studies, and Marketing Communication). Course offerings prepare students for careers across the creative industries, as well as in the fields of marketing, advertising, public relations, brand communications, digital media, sales, social media, and promotion.
Business of Creative Enterprises Major
Launched in 2016, the “BCE,” as this popular program is known, exists at the intersection of culture and business and prepares students for careers in the creative economy. The major, balances business fundamentals, creativity, and strategy, provides students with a skillset transferable across creative industries. The interdisciplinary curriculum draws upon the College’s strength in the following creative industries of Film/TV, Theater, Marketing, Publishing, as well as offering students courses in music business and marketing, gaming, esports, and entrepreneurship, and fashion, at the college, through ProArts Connect, and study abroad initiatives such as our partnership with Franklin University in Switzerland, and ICMS in Sydney, Australia. The BCE program extends the learning experience beyond the classroom through student and alumni activities and events, study abroad and global pathways programs, a strong connection to the ELA campus. We celebrate the work and achievements of our community annually at the end of year BCE Arts & Entrepreneur Festival and BCE Showcase.
Marketing Communication Major
The Marketing Communication major is grounded in a curriculum that combines thought, theory, and practice with the guiding philosophy that marketing professionals must bring together a diverse variety of communication principles. The goal is to prepare professional marketing communicators who are creative and strategic-who understand the power of communication to influence attitudes and behaviors, and who are able to design and manage strategic campaigns for diverse for-profit and nonprofit organizations and clients.
Along with classwork, students undertake extracurricular activities and internships that help them develop and apply their knowledge in the working world. Most courses take place at the Boston campus. Students can also do coursework and internships in other locations such as Los Angeles (USA), Salzburg (Austria), Barcelona (Spain), and Kasteel Well (The Netherlands).
Media Psychology Major
The Media Psychology (MP) major was created in response to profound changes in consumption and engagement with media. The MP program builds on the strength and scope of Emerson’s arts, communications and liberal arts curricula to offer an interdisciplinary program that prepares students to apply psychological science to understand how people interact with and are impacted by media and technology.
Co-curricular Activities
The Department of Marketing Communication is committed to providing professional-level experiences for its students across all majors by supporting participation in EmComm, a faculty-supervised and student-run integrated marketing communication organization that works with clients in the Greater Boston area; the Public Relations Student Society of America (PRSSA); and the American Marketing Association Collegiate Chapter (AMACC). In addition, the department encourages student involvement with the Boston Advertising Club and the Massachusetts Innovation and Technology Exchange.
Minor Programs
The Department of Marketing Communication offers students the opportunity to pursue minors that are complementary to the major programs offered throughout the College. The Business Studies for Communication and the Arts minor requires 20 credits, 12 of which must be taken at Emerson; students may count up to 4 credits from the Liberal Arts requirements toward this minor. The Entrepreneurial Studies minor requires 20 credits, including two 8-credit courses that can only be taken at Emerson and must be taken in consecutive fall and spring semesters. Courses used toward the Entrepreneurial or Business Studies minor may not be applied toward the Marketing Communication major or the Business of Creative Enterprises major. Students not majoring in the department may pursue the Marketing Communication minor, which requires 20 credits, 16 of which must be taken at Emerson. All three minors, Marketing Communication, Entrepreneurial Studies, and Business Studies, are open to students across all disciplines at the College.
Double Major Policy
Due to the intense demands of the Business of Creative Enterprises and Media Psychology curriculums, students who pursue these majors may not double major.
ProgramsBachelor of ScienceBachelor of Science / Master of ArtsMinor
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