Public Relations, B.S.

The faculty of the undergraduate degree program in Public Relations is committed to the following learning objectives.

Students will:

• Demonstrate an understanding of the history and significance of public relations.
• Demonstrate an understanding of the influence of professionals and institutions in shaping public relations.
• Understand the role of gender, race, ethnicity, sexual orientation, and other forms of diversity in public relations.
• Communicate effectively and develop messages targeted to specific publics.
• Develop public relations strategies and tactics to target specific publics and compete in the marketplace.
• Conduct research and evaluate information in order to develop effective public relations plans.
• Understand and leverage various techniques in executing public relations plans.
• Think critically, creatively, and independently.