4+1 Combined Strategic Marketing Communication, B.S./M.A.

The Strategic Marketing Communication 4+1 program enables students to pursue their masters degree beginning their Senior year. The program prepares students for a diverse range of careers in marketing and communications. Students can customize their individual program experience by selecting elective courses to match academic or career interests or follow recommended Professional Paths that allow them to gain specific industry skill sets. These Professional Paths are: Strategic Planning, Digital Strategy, and Brand Strategy. The 40-credit program allows for maximum flexibility related to time and structure, and lets students complete the program within a two-year, full-time or part-time option. Courses are offered in the evening, allowing working professionals to participate in the program as well as enable students to participate in internships and networking opportunities.

Students with a minimum overall GPA of 3.3 may apply for the 4+1 program at the beginning of the first semester of their junior year. Applications will be evaluated by the MA graduate program director and faculty of the department. Students would be notified of acceptance by the beginning of the second semester of their junior year. Students pursuing a 4+1 combined baccalaureate and master’s degree must earn at least a B- in each graduate-level (600-level) course in order for the credits from that course to count toward their master’s degree.

Marketing Communication, B.S.