The faculty of the undergraduate degree program in Sports Communication is committed to the following learning objectives.
In addition to the department-wide learning objectives, Sports Communication majors will be able to:
- Demonstrate knowledge of theoretical foundations in sports communication and their practical application to sports, sports business, and sports media.
- Develop a knowledge base pertaining to the current trends, industry demands, and professional opportunities in sports communication.
- Analyze sports and sports media through both global and historical perspectives, including the ways in which they intersect with various discourses such as gender, race, and other identities.
- Utilize effective strategic decision making approaches in the sports communication process.
This major prepares students for careers in sports communication and provides an opportunity to critically examine the role of sport in society and how sport historically has been a bridge between cultures and communities at the local, national, and global levels. The Sports Communication major also includes one of the first tracks in Esports, one of the fastest growing areas in global sports.
Students complete 44 credits: six core courses, two track courses, and three related electives, including at least one course at the 400 level. There are five tracks in the Sports Communication major: Esports, Sports Management, Sports Public Relations, Sports Punditry and Production, and Sports Diplomacy.