Public Relations, B.S.

The faculty of the undergraduate degree program in Public Relations is committed to the following learning objectives.

In addition to the department-wide learning objectives, Public Relations majors will be able to:

1. Demonstrate an understanding of historical and contemporary approaches to the study of public relations.
2. Critically engage various techniques of public relations, including: crisis communication, public affairs, events management, non-profit, and campaign communication.
3. Create and implement strategic objectives that ethically deliver persuasive messages to institutional and emergent media, and target publics.
4. Develop and execute critical analysis skills in internal and external communication processes at the individual, organizational, and societal level.
5. Critically assess traditional and emergent media systems as factually sound to detect and avoid misinformation and disinformation.