The faculty of the undergraduate degree program in Sports Communication is committed to the following learning objectives.
- Understand theoretical foundations and their practical application in the management, communication and business of sport.
- Develop skills in leadership, management, problem solving, crisis communication, and interpersonal relationships.
- Locate and employ resources and tools available for strategic decision making in the sports communication process.
- Describe, discuss, and apply principles of strategic communication as related to sports in written, oral, and interpersonal modes of communication.
This major prepares students for careers in sports communication and provides an opportunity to critically examine the role of sport in society and how sport historically has been a bridge between cultures and communities at the local, national, and global levels. The Sports Communication major also includes one of the first tracks in esports, one of the fastest growing areas in global sports.
Students complete 44 credits: six core courses, two track courses, and three related electives, including at least one course at the 400 level. There are five tracks in the Sports Communication major: Esports, Sports Management, Sports Public Relations, Sports Punditry and Production, and Sports Diplomacy.