2023-2024 Undergraduate Catalog 
    
    Dec 02, 2024  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations, B.S.


The faculty of the undergraduate degree program in Public Relations is committed to the following learning objectives.

Students will:

  • Demonstrate an understanding of the history and significance of public relations.
  • Demonstrate an understanding of the influence of professionals and institutions in shaping public relations.
  • Understand the role of gender, race, ethnicity, sexual orientation, and other forms of diversity in public relations.
  • Communicate effectively and develop messages targeted to specific publics.
  • Develop public relations strategies and tactics to target specific publics and compete in the marketplace.
  • Conduct research and evaluate information in order to develop effective public relations plans.
  • Understand and leverage various techniques in executing public relations plans.
  • Think critically, creatively, and independently.