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Dec 02, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Public Relations, B.S.
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The faculty of the undergraduate degree program in Public Relations is committed to the following learning objectives.
Students will:
- Demonstrate an understanding of the history and significance of public relations.
- Demonstrate an understanding of the influence of professionals and institutions in shaping public relations.
- Understand the role of gender, race, ethnicity, sexual orientation, and other forms of diversity in public relations.
- Communicate effectively and develop messages targeted to specific publics.
- Develop public relations strategies and tactics to target specific publics and compete in the marketplace.
- Conduct research and evaluate information in order to develop effective public relations plans.
- Understand and leverage various techniques in executing public relations plans.
- Think critically, creatively, and independently.
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Required Courses
Students in Public Relations complete 44 credits in the major, five core courses and six related elective courses, including at least one at the 400 level. Communication Studies Core:
Select 8 credits from the following
Select 20 credits of related electives from the following (if not used above):
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