CC 347 - Tactical Writing for the Public Relations Professional

Credits: 4
Focusing on the art of crafting compelling public relations messages, this course is designed to refine strategic writing skills critical to professional PR communication. Through a blend of theory and practical application, students learn to plan, draft, and produce effective PR materials. The course emphasizes the importance of clear messaging and audience understanding, offering techniques in writing, editing, and analyzing PR content. By creating a media client kit, students apply their learning in a real-world context, preparing them for the demands of tactical writing in the dynamic field of public relations.

Prerequisite(s)/Corequisite(s): CC 250
Liberal Arts Perspective(s):
Foundations Requirement(s):