PB 689 - Publicity for Publishing

Credits: 4 credits
(Semester varies)

Offers an inside look at how books are promoted with real-world assignments and activities. Covers the publicity process, the type of freelance help available, crafting press material, social media, the author/publicist dynamic, how to secure and promote bookstore events, the art of the interview, and the art of the pitch. Highlights the ways in which these skills can be used to promote other media, such as magazines.