CC 652 - Emerging Communication Technologies

Credits: 4
(Fall)

Examines persuasive communication theories and research from rhetorical and social science perspectives to best create and analyze digital usability, user engagement tactics, and online content strategies. Students gain fundamental knowledge of how the designs of communication technologies impact the communication, attitudes, behaviors, and actions of individual users, audiences, communities, fans, citizens, governments, non-profits, and brands. An applied emphasis is on knowledge and skill development for students in communication areas such as public relations, marketing, social media, corporate social responsibility, employee relations, community relations, and public affairs.