MK 620 - PR, Event Planning, and Direct Market Strategies

Credits: 4 credits
(Semester varies)

Explores the role of public relations and direct communication initiatives. Students learn how to construct public relations and support plans by analyzing and interpreting public opinion, event opportunities, and sector concerns (e.g., financial, media, or government relations). The course provides knowledge of how to detail a budget and describe evaluation techniques for measuring impact. Students develop all aspects of the plan, including constructing press releases and collateral materials such as public service announcements using case studies or field applications.