MK 621 - Creative Writing and Story Creation

Credits: 4 credits
(Semester varies)

Exposes students to understand the nature of storytelling from a personal, historical, and market perspective. Students learn how to develop and refine their writing in order to develop stories that resonate with others. Students analyze fiction, nonfiction, and consumer-generated stories to learn how character development and story arcs relate to market-focused communication such as blogs, advertisements, commercials, news releases, brochures, speeches, and public service announcements. Intensive writing exercises are employed to help students achieve their goals.