MK 667 - Integrated Strategies

Credits: 4 credits
(Semester varies)

Explores the cross-functional process of managing and creating marketing communication, beginning with a focus on the communication segment of the overall marketing function and ending with the abilities to create stories that resonate with markets and build long-term satisfaction. Students learn to integrate communication elements (such as advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organization’s success and consumer loyalty through value creation.