MK 638 - Creative Collaboration for Marketing

Credits: 4 credits
(Semester varies)

In this hands-on, skill-building course, students will explore the theory and practice of creative collaboration as it relates to, and influences, the business of advertising, marketing and IMC. You will learn methods, tools, and techniques, which will help you to develop and hone your collaboration skills, your ability to ideate, create and successfully conceptualize with others, and develop skillsets for leading teams. Looking to best practices for creative collaboration emerging from leading businesses across the Creative Economy-including environments, and leadership, which foster collaborative creative thinking-we will explore the chemistry that happens in creative pairs, partnerships, teams and ensembles, as well as brands and their audiences.