DC 607 - Online Content Strategy

Credits: 4
The primary goal of the class is to acquaint students with a variety of approaches to the study of ethical and intersectional content strategy, with a focus on theory and praxis to highlight the struggle over the meaning(s) of audience management. The purpose of this course is to explore the relationship between information technologies and socio-cultural and political institutions, specifically with respect to human agency. By studying three areas of communication studies (knowledge and innovation; governance; and ethics), students critically examine the functions of emerging technologies. Students move through assigned readings, assessments, lectures, and discussions from a critical consumer position; after completing the course, students will be equipped to analyze and produce public strategy and discourse that engages technology through an ethical, social and political lens.