MK 342 - Breakthrough Thinking and Marketing Communications

Credits: 4 credits

Explores the nature of creative and critical thinking, as well as the increasing importance of creative problem solving in the context of organizations, product development, and marketing communications. Students practice critical thinking skills with written and visual communication materials. Creative thinking skills, methods, and processes are then used to think differently about original and innovative solutions to various organizational, product, and communication challenges.

Prerequisite(s)/Course Restrictions: MK 220, MK 221, and MK 222.