MK 358 - Social Media: Connectivity, Interactivity, Buzz

Credits: 4 credits

Social media have captured the imagination of the millennial generation, marketers, Hollywood, and now Wall Street. This course focuses on the strategic uses of Facebook, Twitter, Instagram, and the Next New Thing. It also considers how the connectivity and interactivity social media represent alter traditional concepts such as “companies,” “customers,” “shopping, buying, and selling”; what effect this has had on the strategic marcomm landscape; and why revolutions in communication often turn out to be evolutionary instead.

Prerequisite(s)/Course Restrictions: MK 220, MK 221, and MK 222.