MK 405 - Global Strategic Communication

Credits: 4 credits

Students learn about the transformative and effective use of communication in work conducted for the government, activist groups, for profit and nonprofit organizations. The knowledge students will have gained in this class will enable them to apply global strategic communication principles to a variety of settings, ranging from the promotion of a film, book, etc. to the promotion of a cause or a celebrity.

Prerequisite(s)/Course Restrictions: Prerequisites for all 400-level courses include Senior standing and completion of one course from Methods and Insights (MK 332-335), one course from Managing Marketing Communication (MK 342-347), and one course from Campaign Practices (MK 351-359).