MK 410 - Entertainment Public Relations

Credits: 4 credits

This course is an examination, exploration, and study of entertainment public relations and the tools that exist-like the internet-that enhance the options for achieving successful PR campaigns. Through class discussions, assigned readings, and case studies, students learn how to incorporate the best of what we have learned from the past combined with the exciting technological advances and opportunities now available for the dissemination of entertainment-related information. In a seminar format, guests representing all aspects of publicity including those involved in cutting-edge technology companies may present certain lectures.

Prerequisite(s)/Course Restrictions: Prerequisites for all 400-level courses include Senior standing and completion of one course from Methods and Insights (MK 332-335), one course from Managing Marketing Communication (MK 342-347), and one course from Campaign Practices (MK 351-359).
Cross-Listed with: CC 473 (based on topic)